Keep Fashion on the Grass

by
A model walks the grass covered runway during the Monarchy Collection Spring 2008 fashion show at Mercedes Benz Fashion Week at Smashbox Studios in Culver City, Calif., on Thursday, Oct. 18, 2007. (AP Photo/Matt Sayles)

A model walks the grass covered runway during the Monarchy Collection Spring 2008 fashion show at Mercedes Benz Fashion Week at Smashbox Studios in Culver City, Calif., on Thursday, Oct. 18, 2007. (AP Photo/Matt Sayles)

 

Twice a year, Bryant Park picks up the grass on the lawn and calls in the tent assembly teams with all the Aggreko HVAC tubes you can imagine, the Josephine Shaw Lowell Memorial Fountain becomes the center of a tent facing the Avenue of the Americas, and traffic choreography becomes a challenge for the area. But the trouble is all worth it for a major event like this; all the fuss is symbolic of an event aiming for high flossy drama and reaffirming New York’s value to the world of fashion.

Fashion Week is expected to move to Lincoln Center by September 2010, but why would the major fashion event move to the performing arts center of New York City? A place centered on high and intellectual performing arts in a neighborhood steeped in bohemian intellectuality doesn’t seem like the right environment for the flamboyance of Fashion Week.

This matter is not new – when it came up in 2006, Anna Wintour, Editor-in-Chief of American Vogue, appealed to Mayor Bloomberg, marking that this move was inappropriate because of the smaller size of the proposed Lincoln Center venue. It seems the recession has taken its toll on fashion design, and perhaps New York City is not recognizing the fashion industry as perhaps it once did or as much as it should. Or maybe this is just a temporary solution until Hudson Yards becomes a reality.

This Lincoln Center relocation, which has received the stamp of approval from fashion designer Diane von Furstenberg and Mayor Bloomberg, means a move to Damrosch Park, the most invisible and closeted part of Lincoln Center. Although the move might benefit the visibility of the new renovations of the Lincoln Center campus and provide guests with access to a greater variety of dining experiences, it just isn’t the right place for fashion. Tucking giantess tents behind the New York State Theatre in Damrosch Park could, quite literally, go unnoticed. Is this the kind of image desired by Fashion Week? I think not.

On another note, it seems that Fashion Week has already been under-served, having occupied the luxurious-less white tents, more appropriate for a floral exhibition than a fashion show. It seems like quite a slap in the face to the industry to hide the event away even further. I know we’re in a recession, but is it even a cost savings to reinvent the event in another part of town where it probably won’t stay for long? It’s time to keep the fashion “on the grass” of Bryant Park, keep it in a more central area, where it will remain at least as prominent as it has been for the last 17 years.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: